CLEAN, CLEAR, CRISP DESIGN

I create measurable improvements with user engagement and usability in complex products by practicing user-centered design. For more than 12 years, I have designed experiences and created UX strategies for products across multiple platforms and touchpoints.

My experience in application design includes consumer and enterprise audiences for web apps, mobile apps, Software as a Service (SaaS), Learning Management Systems (LMS) coupled with Machine Learning (ML), 3D interactions and augmented reality.

 

I have most recently completed an eighteen month contract with Google - where I lead UX strategy, interaction and visual design for an early-stage consumer, internet and TV research program.

 

 

I've had the privilege to contributed to projects for these clients:

Google

GOOGLE

Product Design

Intel

INTEL

Interaction Design

Vertafore

VERTAFORE

Product Design

Pearson

PEARSON

Product Design

UX STRATEGY



Documenting the user’s end to end journey is a great way to get an overview of a product’s experience. Providing this narrative in a visual format allows everyone to engage with the product’s story and visualize the areas of the experience that need attention.

The user journey map I have included here was for used to demonstrate the performance of an early stage product’s Alpha launch and hi-light critical areas of the experience that needed improvement. This map served as a way to set UX priority for Beta release and beyond.

Journey Map PDF

  READ TIME - 8m

Journey map


The discovery phase of a project is crucial to formulating a plan of action. Taking the time to approach things with intention is the right thing to do. You should get to know the problem and the users you are solving for. Performing some level of research is a must.

Delivering useful content is a matter of understanding the context in which the application will be used. The example I’ve included here is for a pregnancy application that is able to sync with the patient’s medical records and deliver tailored content based on the way their pregnancy is progressing. It also adjusts the tone and delivery of the content in a contextual manner, such as: displaying different screens when tracking daytime vs. nighttime feedings. This document was drafted after numerous user interviews with expecting moms.


Content Strategy PDF

  READ TIME - 8m

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A project has lots of moving pieces. When working with project managers and development teams to design the best experience, it takes a lot of compromise and negotiation to arrive at something realistic that fits within the timeline, budget, and level of development effort. I take initiative to share my ideas early and often by communicating on a weekly basis.

I like to start by doing some whiteboard sketches to quickly gain consensus with the team on the interaction design. From there I start creating higher fidelity architecture documents.

Information Architecture PDF

  READ TIME - 5m

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There’s so much to gain by interviewing your users. You can set a great foundation for your designs by hosting a mind mapping or card sorting exercise. I often ask participants to visually represent how they think about the structure of a system as part of an interview session.

The example include below is a workflow analysis of the how promotional pricing was being managed manually for a cruise line. The promotions were being formulated and tracked between several departments with multiple versions of an Excel document. That document was then used to update the company’s website by data-entry. The company was interested in creating a software solution for this workflow. In order to access the way promotional fare prices were presently being set, I interviewed multiple users. During that research I learned about the various systems and software used in the process as well as the undocumented business logic that was being used to set the prices.


Workflow Analysis PDF

  READ TIME - 15m

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VISUAL DESIGN

While I stress the importance of functionality and usability, I still expect a high level of visual design from myself. I know that an excellent visual design comes from the use of typography, color, and story telling. These are essential for producing quality, compelling products and services.

 

  • ALL
  • INTERFACE
  • LOGO

PROTOTYPES

Sometimes it can be easier to show rather than tell. Being able to create quick and expressive prototypes helps to gather feedback from users and stakeholders early on in the process. I’m very familiar with the Bootstrap framework and its responsive grid. I know my way around front-end code and use it mostly for creating prototypes. I'm very familiar with HTML, CSS, JavaScript and CoffeeScript. Bootstrap and Framer JS are the two frameworks I use most in prototyping.

The shopping application example I have included here, is a prototype I created to demonstrate the animation and screen transition into the purchasing page.

Transition Example

Wireframes

A good wireframe document breaks down the anatomy of an interface and tells the story of how each piece affects the behavior of the application. It serves as an instruction manual to help the developer breath life into the design. I use storyboards, timelines, annotations and prototypes to convey complex interactions and animations.

Wireframe 1 Thumb

Medical Adherence

Adherence is a patient’s propensity to take their medication on time and at the correct dosage. This is a design exploration into how a user would be able to track their adherence to the prescription and stay motivated with a simple application.

View Wireframes   READ TIME - 6m
Wireframe 2 Thumb

Document Viewer

When developers in another state or country are using your wireframes, it’s good to be specific about the design. In this example, I meticulously detail this document viewer’s interactions all the way down to the keyboard command and touch gestures.

View Wireframes   READ TIME - 8m
Wireframe 3 Thumb

Video Storage

When you are designing for an application that creates content, you’ll have to allow the user to manage their storage somehow. This example comes from a sports application that allows users the ability to create their own replay footage.

View Wireframes   READ TIME - 4m
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